What "Supports Memory" Actually Means
Every product page on this site uses phrases like "Supports Memory" or "Supports Bladder Control." That specific wording isn't a marketing accident — it's a defined regulatory category with real limits on what it's allowed to say.
Three categories of claim, one of them allowed on supplements
US regulation splits health-related claims into roughly three buckets. A disease claim says a product diagnoses a specific disease, changes its course, or keeps it from occurring — this is drug territory, and it's off-limits for a dietary supplement no matter how the rest of the label reads. A nutrient content claim describes the level of a nutrient in a product (like "high in fiber"). A structure/function claim — the category "Supports Memory" falls into — describes a product's role in supporting the normal structure or function of the body, without claiming to affect a disease.
The line between "supports" and a disease claim
The word "supports" is doing real work in that sentence. "Supports memory" describes a role in a normal bodily function. "Reverses memory loss" or "stops cognitive decline" describes affecting a disease state — a different, disallowed category for a supplement. The distinction sounds subtle in isolation, but it's consistent: general wellness and normal function, yes; naming or reversing a medical condition, no. That's also why you won't see specific physiological claims like "detoxes the liver" or medical-sounding promises on this site — those cross into territory a structure/function claim isn't allowed to occupy.
What a structure/function claim is not saying
It's not a promise of a specific outcome for you personally, results aren't guaranteed, and it's not a claim that everyone who takes it will experience the same thing. It's a statement about the ingredient category's traditional or studied role in a normal bodily function — a starting point for understanding what a product is formulated around, not a promise about outcomes.
Why every product page also carries the FDA disclaimer
Structure/function claims come with a required companion: the statement that the FDA hasn't evaluated the claim, and that the product isn't intended to diagnose, treat, cure, or prevent any disease. That disclaimer isn't boilerplate we could remove — it's the other half of what makes a structure/function claim a structure/function claim in the first place. You'll see it on every product page, right under the claim itself, not just once somewhere in the footer.